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In October 2007, Cadbury announced the closure of the Somerdale Factory, in Keynsham, Somerset, formerly part of Fry's.Between 500 and 700 jobs were affected by this change.Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George.George developed the Bournville estate, a model village designed to give the company's workers improved living conditions.In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'.
Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. Fry & Sons, another leading British chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight.More than 2,000 of Cadbury's male employees joined the British Armed Forces, and to support the British war effort, Cadbury provided chocolate, books and clothing to the troops. It was operated by Cadbury between 19 to process locally collected milk and produce "chocolate crumb" which was transported to Cadbury's in Bournville. Cadbury soon expanded its product range with Flake (1920), Creme eggs (1923), Fruit and Nut (1928), and Crunchie (1929) (originally under the Fry's label).By 1930 Cadbury had become the 24th-largest British manufacturing company as measured by estimated market value of capital.Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. Cadbury was a constant constituent of the FTSE 100 on the London Stock Exchange from the index's 1984 inception until the company was bought by Kraft Foods in 2010.By 1914, the chocolate was the company's best-selling product. Better transport access for milk that was inward shipped by canal, and cocoa that was brought in by rail from London, Southampton and Liverpool docks was taken into consideration.
Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide.